History

The Wonderland Theater was very small and so, in 1913, Mr. Warren began construction of a 500-seat theater across the street next to the Opera House (now the Massena Town Hall). The “Star Theater” opened on June 28, 1913. This theater also proved too small for the Town’s needs and so, once again, Mr. Warren purchased the property across the street and began erecting the present Theatre. The new Strand Theater opened in November 1918 and seated 1,200 people. In September of 1926, the theater was leased by Schine Enterprises.

In 2015 the Massena Arts & Theater Association purchased the theater building with the goal of restoring the building and re-opening the Schine Theater as a multi-use arts and culture venue with plans of offering small theatrical productions, musical performances, lectures, and other events.

In 2019, with support from a NYS grant and the support of donors, MATA was able to have the first phase of the project completed, a complete asbestos abatement of the building. With Phase 1 completed, MATA then turned it’s focus to fundraising for Phase 2 and Phase 3 of the restoration project. In 2024, it was announced that MATA was selected for numerous funding opportunities such as NYS Restore NY, NYPA Power Proceeds funding, and a Village of Massena COTC Grant. These awards, combined with generous donations for organizations and individuals have made it possible to put phase 2 out to bid with completion expected before the end of 2025. Phase 3 is expected to be out to bid and starting shortly thereafter.